The logo for iterate is a pixelated organism continuously changing size, direction and shape


As Usual

How did we become one of the world's Best Workplaces for Innovators 2020?

We opened our venture program to help established companies innovate

We’re here for critical thinkers, who want to make change possible. Building ventures, investing in people and utilising design, technology and collective intelligence to help companies build a better tomorrow.

A man comparing a plant to a plant on this phone with the sanke website

Sanke draw on tech and design to make urban foraging available for everyone


Northern Playground use us to challenge the textile-industry

Satellite photographing earth illustrated with a gif

Vake utilise satellite data to detect all ships

Porterbuddy are eagered to deliver
Sparebank 1 use us to turn banking lean
Woolit changes how clothes are made
CurlyBrackets rethink tech education
Amedia team with us to deliver tomorrows news
Flowzone enables healthy lifestyles
A collage of new article page designs made for Aftenposten

Aftenposten gets a strategic redesign

Borg logo and typography

Borg asked us to brand law-tech

A metal tray filled with newly washed salads

Dagens is building a new food system, selling produce directly


unusual business

The current system for entrepreneurship is broken. There are countless talented and experienced people with great ideas and visions, that have never had the opportunity to change things.

We are striving to make a difference. Thats why we invest in people. Not only their ideas and skillsets, but their dreams, values and sheer willpower.

At our place we don't let titles limit your job, in a fact we don't really do titles. We try to create a safe environment for building teams, experimenting with ideas, and growing businesses. If you feel like making things happen, do, and if you think you need permission, don't.

These values makes us quite restless. We're curious about how we can elevate people, companies and communities around us. And since we emerged from lean software manifestos 13 years ago, we know that a agile, sincere ecosystem for empowerment and continuous learning is our only way forward.

venture builder

We let people build, launch and grow their visions into companies. We sweat for equity, and help out with resources when necessary, but let them own it. We're currently in market with ten ventures.

Iterative branding

Branding small ventures, and big national brands, we've learned a thing or two. That's why we formalised our approach to a low-cost experimentation moving the brand over time, trough relevant outtakes.

Product discovery

We love ideas that work, and we hate wasting our time. That's why we run lean experiments, where we very rapidly build products, and test them on real users - at the same time.